Search Engine Optimization (SEO)
Our SEO Can't be beat
Our Search Engine Optimization can’t be beat. Other SEO firms will say they go “the” extra step. You may even find one that says they go “the ten” extra steps. The truth is, until the complexity of your website and the diversity of its content are determined, there is no definitive amount of extra steps. Our claim, our promise: We will identify all the steps necessary to maximize your website’s SEO and we will take them.The bulk of our SEO services are contained in Phase 2 of our web builder services, but also include initiatives contained in phases 1 and 3. Phase 1 focuses on the best research to ensure the best SEO content coding. Phase 2 involves the execution, and Phase 3 involves assessment and any necessary adjustments.
SEO is in our veins
The heart of our SEO success is the part of our Phase 2: Optimize initiative. We focus on coding ALL content on your website, not just the global settings that identify your website in general terms.
How thorough are we? We are obsessive about it. We don’t stop until we’re confident it has been done right and is stitched into every fiber of your website.
Can we give you an analogy of how thorough we are? Yes we can. One of our coders recently shared a story in which he was not happy that one of his light switches in his kitchen was reversed.
Example of Thoroughness
Now, when I turn the lights off as I head into the living room, both switches are pointed down. Or if I go into the kitchen through the living room and flip it up, and then exit through the hallway at the other end, I flip that switch up too. Now they’re both pointed the same way.
I noticed the wires were a bit long, so before put it back, I clipped them down to reduce the chance of them bending into the other wires leading to the other switch in the junction box. I also did not like that the panel at the other end had a switch going to a set of lights at the far end of the kitchen in the middle, so I went through the trouble of moving the middle switch and the far left switch around. It just makes sense that the far left switch turns on the light to the far left, the middle to the recessed lights, and the right switch to the lights on the right. You know?!”
Our SEO goal is your website on the 1st page of a search result
Yep – we’re that thorough. We start a project with one goal in mind – which is an intention, not an action. Like the light switches, we intend to get your SEO right. If we notice better front-end language you should be using, or better descriptions and captions for your photos, we won’t plow forward with coding your SEO with the language you have. We will re-write your language in a way that remains consistent with your branding, but is also higher ranking on the Google Search Indexes. Then we will complete the wiring and turn the power back on, ensuring your prospective clients searching the web are flipping the right switch – clicking on your website and not your competitor’s.